About MavenChic

MavenChic is an English-language journal about women's clothing and accessories, with an emphasis on dressing in India. Articles cover everyday outfits, Indian wear, celebrations, travel, shoes, bags, jewellery and the care of a wardrobe.

A garment can have several uses: a kurta may be part of a working day, a family lunch or a celebration. The articles explore those changes through proportion, fabric, movement and the accessories worn alongside it.

A range of ways to dress

Clothing preferences, weather, workplaces and family occasions vary. Suggestions are starting points to adapt to the setting and to what feels comfortable. An invitation or a host's guidance is more useful than assuming that every celebration has the same dress expectations.

The journal includes ways to repeat clothes and use existing pieces as well as questions to consider before buying something. Photographs illustrate the subject of an article; they are not a catalogue of items sold by this website.

For questions about an article, visit Contact Us. The editorial notes explain examples and illustrations.